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If your items and services are fairly complex and instant sales are uncommon, tell them how to contact a representative who can answer their questions.
Avoid search engine stumbling blocks like image maps or frames. Increase your pages so that any search engine, old or new can investigate the pages. Create static pages and avoid symbols in the URLs.
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At this stage, you're agency has determined what pages you want to rank higher than the others and made the decision what keywords you're targeting. Now targeting them is what will happen. Having a multitude of keywords on precisely page isn't a good concept. I would recommend putting up more pages to suit the extra keywords by using.
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